Web & Internet Marketing

If you know how to use a search engine, you can search the World Wide Web for information. That makes us all experts at websites and e-mail marketing campaigns, right?

Actually, the answer is: "Yes, you can do it. But will it be effective?"

Many people turn to "do it yourself" website builders in the mistaken belief that visitors will find their website once the site is online. It's the World Wide Web version of the famous baseball movie, "Field of Dreams" - if you build it, they will come to the website and your business will flourish.

Most do it yourself websites end up being a lot of work and not satisfactory for the business owner. You've done a lot of work to create an online presence and it doesn't seem that anyone is buying your product or visiting your website.

Contact Kat to discuss your online presence and potential improvements.

Ask yourself these questions:

1. Do you really know how many visitors are coming to your website? Have you set up analytics and analyzed the website traffic? For many first time website owners, the answer is "no".
   
   
2. Are you still using your personal e-mail account or a free e-mail account to send your business marketing e-mail?
   
   
3. Do you know how to accept credit cards on your website?
   
   
4. Can you setup your online store and maintain your website shopping cart?
   
   
5. Do you know how to earn money or service credits by allowing banner advertising on your site?
   
   
6. Is it easy to find information on your website? Or do your visitors leave within the first minute because the navigation reminds them of the mystery lunch in a school cafeteria?
   
   
7. Have you ever wondered how a website gets onto the first page of a search engine's results?

Many websites don't make it into the first page of a search engine's results. Site owners don't always know what SEO or "Search Engine Optimization" is or what it can do for a website. Then there are banner ads, cross site marketing, pay per click and e-mail marketing to consider.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. SEO considers how search engines work and what people search for.

E-mail marketing is a form of direct marketing which uses commercial e-mail as a means of communicating commercial or fundraising messages to an audience.

Attractive e-mail marketing keeps customers interested and serves as a referral to other new customers. As a business owner, you also need to evaluate the effectiveness of your e-mail and to manage your ever growing distribution list.